About Me

My name is Jonathan Jernigan and I live in Florida, US and A. I run a small web development agency, create courses, and make YouTube videos. I started a YouTube channel in late 2018 focused around WordPress that I decided to call Permaslug.

I came up with the name Permaslug as sort of an amalgamation of permalink and slug, two words we WordPress folk come across quite often. The idea was to make something weird and not ultra-cliché and boring like “Jonathan’s WordPress Channel.” Hopefully I accomplished that goal. Still not entirely sure I did, but alas! 

Rambling aside, my YouTube channel was founded to focus on Oxygen Builder tutorials because that’s what my main builder was for many years.

The channel grew and I decided to release “Ultimate Oxygen Course” which was the most successful, longest running, and highest rated course available for Oxygen.

In time, due to a number of factors, I started looking at other builders. For me, it was about more than just what builder had the shiniest and most powerful features. It was a balancing act of features and what I wanted out of my personal & professional life.

My goals personally include spending as much time as possible with my family, going motor racing on the weekends, and traveling. Professionally, I want to build a stable business that is scalable and provides exceptional value to my clients.

So what does that bring me to in terms of builder? The best balance of all things for me is GeneratePress + GenerateBlocks.

After my trip to WordCamp 2022, I felt very strongly that Gutenberg is the future of WordPress and while I was resistant to it for a long while, I’ve come to really like it. I know there are many folks who would strongly disagree with me, but that is of no concern to me. Whatever builder you feel is best, is best.

Gutenberg for me has the long term growth potential I want out of my primary builder. It has a focus on speed, performance, and usability. It also has an incredible community of passionate, friendly, and helpful people. That’s where I want to spend my time and energy, and I’m excited to contribute in my small way.

Gutenberg undoubtedly has a long way to go, but I’m excited to be along for the ride.

My goal with starting Permaslug from the very outset was to share the exciting things I come across with anyone who would listen. I wanted to build a community of people who want to share ideas and grow together. This happened more quickly and grew way larger than I ever envisioned, which is immensely rewarding (and terrifying!).

I’ve found that people who you might think would be direct competition often turn out to be huge resources and end up becoming friends.

Ultimately, this website and my YouTube channel aim to be a resource to help you with your own websites and better your own life. That sounds silly, but I mean it.

I want to share things that enable you to make more money, directly or indirectly. My aim is to share what I learn as I’m working so that you can save time, do more, and make more.

Thanks in advance for your interest and support in me on this wild and exciting journey.